(USA Today) — KFC wants folks to watch its backside.
Or, more precisely, the backsides of female college students it’s recruiting to promote its hot new bunless Double Down sandwiches.
Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends. The promo comes as KFC is in the doldrums domestically. The world’s largest chicken chain’s U.S. same-store sales fell 7% in the second quarter. Nearly all if its growth is international.Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain’s key demographic — couldn’t identify who Colonel Sanders was in the KFC logo. Now, it is turning to cute women parading around campus with “Double Down” emblazoned across their fannies. The nation’s largest women’s group doesn’t like it one bit. “It’s so obnoxious to once again by using women’s bodies to sell fundamentally unhealthy products,” says Terry O’Neill, president of the National Organization for Women. What’s more, she says, KFC has forgotten something important: Woman make more than half the decisions about what to eat for dinner. Gee my question is where is NOW when it comes to the treatment of Muslim women? Why is it that we don’t hear them talk about that? Hypocrisy!! http://weaselzippers.us 9-22-2010.